The Creative Brief

Garzig Design needs a website and I am creating one for the artist to showcase her artwork. The primary goal of the website is to sell t-shirts while the secondary goal is to showcase them. In the long-term I would like to make it easy for Angel, of Garzig Design, to update to her website or even add content as she pleases.

Her target audience is probably anywhere from the ages of 16-30. If say a male or female were 21 and currently held a part time job at a restaurant, but really felt passionate about skating or music in Austin, Tx, they might buy a shirt from Garzig. They may Google search “austin tx screen printed t-shirts” or “austin tx skate t-shirts in order to find what they are looking for. Hopefully the site will be easy to find and abundantly linked. The typical task a visitor will do is buy a shirt; simply click the PayPal button and then approve transaction. These people care about the shirts, but in terms of the website, they subconsciously care about the simple functionality of the website where it’s easy to see all of the displayed goods and then purchase them. They may also want a simple form to communicate with Angel about sizes and when a new line of shirts is coming in. If they like the shirts by Garzig, they’ll enter the site to take a closer look. If they like the shirts, they’ll return. I don’t think the website has much to do with making the people want to come visit again. The target audience so far seems enthusiastic and ready to see more products. I want people to feel excited when the visit the site and pumped when they buy a shirt. The website will achieve this by being present and somewhat aesthetically pleasing.

 

Show your ATX enthusiasm.

Garzig Design client survey

Garzig Design is a t-shirt company geared towards skaters and Austin, Texas enthusiasts anywhere from 16-30. I will be designing the website myself because it’s pretty small, but Angel of Garzig Design (garzigdesign@gmail.com) has the final say before the site is launched on March 20, 2011. The owner currently does not have a domain name or site so I will be developing completely from scratch. The goal of the website is to make simple purchases of well designed t-shirts by using a PayPal button. The website will be simple yet elegant along with being easy to navigate. Minimal JavaScript will be used for navigation and possibly picture previews which Firefox has no problem with. The website will grow and receive traffic via word of mouth and linking on social networking sites. In the future, a more portfolio like site might be implemented but that’s totally up to Angel of Garzig Design.

http://www.facebook.com/Garzig